Now that we know how cashback services work, let’s compare Wikibuy, Honey and Rakuten to find out which one will be right for you. This data is usually extracted from your browser’s cookies. The data send to their partners constitutes things such as browsing history, transaction history, past purchases and so on. IMPORTANT: Cashback services (including Wikibuy) do not sell any personally identifiable information. This data is used by the advertisers to inform their product offerings and marketing. For example, Wikibuy sends aggregated and anonymized customer data to various advertisers. However, there are also other ways that such services may make money. This is one of the main ways through which Wikibuy, Honey and Rakuten earn money. In turn, Wikibuy will reimburse the customer the agreed cashback amount on the purchase. When a customer purchases an item at the store, the merchant will pay Wikibuy the agreed commission. In turn, Wikibuy may offer half of the commission (5%) to customers to entice them to purchase items at the merchant’s website.

These services are given a commission for sending shoppers to the retailers.Ī merchant may give Wikibuy a 10% commission for sending customers to its store.

However, what is the catch? How do they make money to support their operations?Ĭashback services typically have partnership arrangements with various online retailers. They do this via various ways such as cashback, coupons, price comparisons from different sources etc. Wikibuy, Honey and Rakuten are free services that can help you to save money on your purchases. How Do Sites Like Wikibuy, Honey, and Rakuten Work?

How Do Sites Like Wikibuy, Honey, and Rakuten Work?.

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